NK Podcast: Leading H.E.R. Way

EP 70: From Hustle to Aligned Success with Heidi Thompson

• Nikisha King | Certified Life & Business Coach • Season 3 • Episode 70

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In this inspiring episode, host Nikisha King sits down with Heidi Thompson, founder of Evolve Your Wedding Business, to talk about building a profitable, flexible business that doesn’t sacrifice your sanity.

Heidi shares why most wedding pros are doing marketing the hard way — and exactly how to simplify it. 

You’ll learn the secret to standing out in a saturated market, why clear messaging trumps trendy branding, and how to turn your business into the go-to solution your clients are searching for.

This is about more than marketing. It’s about designing a business that aligns with your life.

3 Action Steps from This Episode:

  1. Get Clear on Your Ideal Client — Using Real Data
    Don’t guess. Ask your best clients the right questions to uncover what actually made them hire you. Heidi shares the exact strategy and you can grab her done-for-you client research questions here:
    👉 Download Heidi’s Freebie
  2. Fix Your Website’s First Impression
    If someone can’t tell what you do and who it’s for in 5 seconds or less, they’re gone. Use your homepage to say exactly what you do, for whom, and why you’re the obvious choice.
  3. Simplify Your Marketing Plan
    Pick 1–3 channels, focus your message around your ideal client’s biggest pain points, and repeat it. The magic isn’t in doing more — it’s in being strategic and consistent.

Learn More from Heidi Thompson
Want to ditch the chaos and start booking more aligned clients with ease? Follow Heidi and dive deeper into her trainings:


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Speaker 1:

Welcome to Leading Her Way with your host and business guru, Nakesha King. This podcast is the ultimate destination for women, creative entrepreneurs, who want to break free from burnout. If you are overwhelmed by client demands and feel like you're doing this all alone, you, my friend, are in the right place alone. You, my friend, are in the right place Now. Let's dive in for steps to take back your time and simplify your workflow. All right, Nikesha, take it away.

Nikisha King:

Hello, gorgeous, how is everyone today? I'm so happy you can be with us on Leading Her Way podcast. Today we have one of our most esteemed and special guests, heidi Thompson, who's the owner of Evolve, your wedding business, and I am happy to have her here with me Now. Heidi and I have done a couple of seminars and summits together and I would love for you, heidi, to introduce yourself to our community. Tell them about what you do and how you transform your clients' lives.

Heidi Thompson:

Well, thank you for having me. I'm excited to be here with you, and I work with all sorts of different wedding professionals, so everyone from dressmakers to photographers, to venue owners, planners, live wedding painters you name it. I help them make their marketing easier, book more of the weddings that they really want to be working on, and build a business that gives them freedom and flexibility. That is a very important part of the equation to me, because, look, if you're booking all the weddings in the world and you're working 80 hours a weekend, you don't have any time to enjoy the fruits of your labor. Then what's the point? So those are really my big areas of focus within the wedding industry, and I work with the most amazing, creative people. It never ceases to amaze me what these people can just put together like it's nothing. And, yeah, I help them on the business and marketing side.

Nikisha King:

So good and so true. As a creative professional myself for 16 years and working with them, I just love the fact that they are so amazing and creative, always evolving, always changing, and they have the space for that, which is what makes them really special. I will love to rewind and get to know your story of how you came to, who you came to be this business you've built, and I want to know what was the bold, rebellious moment when you said screw the norm, I'm building this instead. What pushed you to create, evolve your Wedding Business and what did you really want to disrupt in the wedding industry?

Heidi Thompson:

That's a wonderful question. I love that. So I got started. I kind of stumbled my way into the wedding industry from when I was in college, working with some nonprofits helping run their events, and I worked as a planner for a while. I realized that the thing I actually really liked about those nonprofit events was the challenge of getting people there, getting people to care, getting people involved with the organization. It wasn't so much the planning side of things. So, while I did enjoy the planning, I realized that I was missing that side that I really, really loved and I realized that side is marketing and marketing. I worked for Cambridge university, I worked for a bed company, I worked for a networking association, I worked for a social media company, a fecal transplant clinic, like you name it.

Heidi Thompson:

But I noticed still keeping tabs on the wedding industry, that there was this shift happening and this was around 2012, 2011, 2012. And this is when the shift started to happen, where you know, blogs like rock and roll, bride off Pete bride started to really really take off and people were very much into having a much more personalized wedding. And where I was living at the time, in the UK, nobody was reflecting this like the wedding shows, the wedding media. It was still very like Cinderella-y. And so I saw the opportunity to start a wedding show that brought together these couples that wanted something really unique, really different, really creative and some of the most creative people I've ever met in my life who can put these things together.

Heidi Thompson:

And then I found myself spending a bunch of time helping these wedding professionals who were exhibiting at my events make the most of it Like how do they make sure they get clients from it? And that's when it just kind of like slapped me in the head that not everybody's just interested in marketing. Not everybody just, you know, reads marketing books and studies these things. And so I saw this golden opportunity to bring these two worlds together of marketing, which I find so fascinating it's so psychology rooted and the wedding industry, where I see these brilliant, creative professionals struggling to market, to grow, and I was able to bring those two pieces together in that moment and form Evolve your Wedding Business.

Nikisha King:

So good, so good. And it takes special people to notice that marketing part, the part that you realize, oh, they don't get it. That's a big part of it. And when I say it takes special, everyone who's an entrepreneur is not built that way, especially in the creative world. The creative world is not about business owners looking for marketing sales systems. They are not technical, they're not analytical, they're not in that mindset.

Nikisha King:

But for some reason you love that and that brings you joy. And the fact that it brought you joy is when you were putting these shows together or these exhibits, you were able to see it and then pour into them. So now they can actually walk away from your exhibit with actual clients to help them grow their business. I love that. It's what the world is made of people having skills and using their skills to help other people rise in their journey. That is all it's about.

Nikisha King:

So the fact that you have Evolve in your name and Evolve is part of my HER acronym we're both on the same page in how we help people in our community, the community we love and we appreciate. Now your mission isn't just about business. It feels like a movement. And in feeling like a movement, I want to know what deeper beliefs drives you to keep showing up for wedding professionals, especially when the grind gets real, especially now, in a moment in time where there's a lot more people saying, because of our situations financially recessions but what drives you to keep showing up and helping them in these times of needs?

Heidi Thompson:

I think the underlying thing, other than wanting to to help people, is like I see the way that my people are struggling and I know that they're actually doing it the hard way and that doing it the easy way is the way you get results, doing it in a way that they don't necessarily perceive as the easy way, but it is the easier, more strategic way to approach your marketing is what's going to give them results. So it's like it's partly this let me make this easy for you, let me make your life easier, because you are like on the struggle bus right now and I want to get you off of it. You are like on the struggle bus right now and I want to get you off of it. The other side is, I have a very firm belief that, especially in the wedding industry, in the event space, there's this idea that, like it's this hustle culture right, it's. You know, work as hard as you need to just hustle more, do more, and people wind up working these just crazy, crazy hours, and that's unacceptable to me.

Heidi Thompson:

I don't think that's okay.

Heidi Thompson:

I think it's ridiculous that it's become the norm and, furthermore, you see, you know when you actually look at what you're doing, not all of that time is productive, not all of that time is going towards something that's making a difference, and I love being able to strip away all of the extra stuff people are doing and really simplify things for them in their business, because people just spiral, you know, they just spin out because they don't really know what to do, and I know that you know there are some things they can do to help with that.

Heidi Thompson:

And if I can just get them to do that, not only will the business be better off because their marketing will work better, but they'll also have a lot more time and they don't have to fall into this trap of you know, if I just work 20 more hours a week, I can make this work, because that is just a one way ticket to burnout and resentment one-way ticket to burnout and resentment, and I hate seeing creative professionals go down that path because it does not end well.

Heidi Thompson:

You wind up hating yourself, hating your business, hating your work, hating your clients, and it's just not necessary. And I think that's the underlying thing for me is like, guys, we don't have to do this, we don't have to do it this way. We can do things a different way and have your business, perform better and also you get to have a life, and I don't think those things have to be mutually exclusive. It's not like you have to choose one or the other, and that really fires me up when I see people just like no, I'll just work harder, I'll just work more hours, cause it's like I know that's not going to work and I know you're going to wind up just in this exhausted, resentful mentality.

Nikisha King:

Right, Let me ask you this you mentioned before that you see people doing it the hard way, and then there's an easy way For our audience. Help them understand what that means.

Heidi Thompson:

What do you consider the hard way? The way I see marketing is. The hard way is random, sporadic, trying to do everything, trying to be everywhere. The easy way, which requires a little bit of forethought, but not a ton, is making the decisions of okay, this is who I'm trying to attract. This is what they need to hear from me. This is how I'm going to stand out to them.

Heidi Thompson:

These are the few places I usually really push my clients to go. With three or fewer marketing channels I'm going to show up and here is exactly what I'm going to do on each of them. So I know I wake up on a random Tuesday and being like, oh, I don't have a booking. I need to. I don't know. I guess I'll spend the next three hours making Instagram content. That may or may not work, and it's just this cycle of throwing spaghetti at the wall and nothing ever gets easier, whereas if you come at it from a strategy, a plan, your marketing gets perpetually easier because you learn what works and what doesn't work, and then you can just do more of what works and less of what doesn't work.

Nikisha King:

Right Now, the best part about this someone who's listening is like yeah, easy said, then done Okay is like, yeah, easy said, then done Okay. Now the reason I say that is think about it. The hard way is not having a defined goal market, not a defined person, not an ideal client avatar, most value client, however you want to phrase it. And it's interesting because when we start in our journey, when I even started and people told me the niche, I was like what and why and who? Right, because I'm hungry, I want to make money, I have to prove myself financially to some imaginary idea that I'm not. It's like the thing that I use to say I'm doing good, I'm not doing good.

Nikisha King:

And someone listening to this just now had that thought. Like I can't do that. Because in their mind, when they're speaking to everyone, they're figuring they're going to get more sales, but they see it's not working. Because right now, why they're listening to us is because they're struggling. They're on the struggle bus, the same struggle bus you just mentioned, and deep down they know they should. But, heidi, they're scared. I get it. They're scared, heidi. So how do we help them?

Heidi Thompson:

look at this in a way that it's not scary look at this in a way that it's not scary, so something it's. It's totally illogical. I get it Like we all go through this at some point in our business and then on the other side of it it's like, oh yeah, I get it, but it doesn't make any sense. But the way I talk about it is you need to be the go-to person for somebody. You can't just compete in the category of wedding stationery or wedding planner or venue, because it's too big and nobody stands out. There's this huge issue in the wedding industry that I will not shut up about and I've been talking about for a few years now, where I could quite literally copy and paste text images from one planner's, photographer's, dj's website to another and nobody would notice. I don't even think the business owner would notice, and that's a huge problem because you have these people doing research. They have 20 tabs open of 20 possibilities and none of them are giving them a compelling reason to choose them. So by I don't even like to think of it as niching. It's just like what do you want to be the go-to person for? What is the problem you want to solve and who do you want to solve it for? Because when you position yourself. As you know, we help X kind of people with Y kind of thing. It immediately lets them categorize you and that's what we want to do. When we're looking for things, when we're looking for solutions to problems, we're looking for something that's going to fit and it's going to fit for us. So if you know you're looking for a wedding planner and every single website's like we're going to help you have your dream wedding and it's going to be stress-free and it's going to be you know this amazing day and it's going to be. You know this amazing day and then you land on one that's like we help untraditional couples create amazing destination weddings and not have to use any of the wedding traditions they're not comfortable with. If that's you, you are going to stop in your tracks and I think we logically think if we can just get in front of more people, if we can appeal to more people, then we have higher chance of them booking us. But the problem is we're getting in front of them and they're not seeing why you know, they're not seeing how you're different, they're not seeing why they should book you over someone else.

Heidi Thompson:

It's like an example I give a lot to take it out of the wedding industry is. You know, you could be an Italian restaurant, or you could be a restaurant that has a little bit of everything. Well, when someone wants Italian food, where are they going to go? They're going to think of that Italian restaurant, or you could be a bakery, or you could be the best bagels in the city that also maybe makes other baked goods. But when someone wants bagels, they're going to trek across the city to go to the best bagels in the city bakery, because you've positioned yourself as the go-to for someone else and then you put yourself in your own category, so they're not comparing you to everybody else. You create, like this, apples to oranges comparison. That is so cool because it means you don't have to compete with the hundreds or thousands of people in your market that also do what you do, because you're selling something different. You're not selling photography, you're selling the exact solution to the problem.

Nikisha King:

Right, right, the problem. That's where it all boils down to. That's where it all boils down to and I say it that way because even what you just said about selling a lot of people don't like selling. They feel like it's sleazy, and they have a lot of stories right Based on what they see car salesmen being forceful, right, and a lot of creative entrepreneurs, and I don't say a lot, but a good percentage of us are female and we're not used to that.

Nikisha King:

And the most interesting part is, you're not selling anything. I tell people all the time you have a skill. That's really amazing and everyone cannot do what you do. Hence the reason telling them specifically what you do like you said, untraditional wedding, like if you're that planner and someone's looking for you and when they come into your world, you're inviting them to the solution. You are saying I have this solution, I'm really good at it and I can help you, and if I help you, it's going to look like this when we're done. And if you take that basis and just use it for your messaging, your website copy, that is exactly what you're trying to do.

Nikisha King:

Not even trying doing. I don't believe in trying, so that is amazing when you just said, that last part problem is stick out to me, because I'm like that's it. No one's buying from us because they just want to buy from us and they don't have a problem to be solved. And that's exactly what you're saying. I love this. I love your belief in doing it easy and I love that you show up to help people understand what is easy, because when I started my company, I did it hard.

Heidi Thompson:

We all do, we all do. It's the default.

Nikisha King:

It is. It is so the default and I don't know first and foremost, I never know if I'm going to change it. I don't know if I ever go back and be like I would change it if I had the opportunity, because I don't know if I did, I might want it shorter. I might not want it to be 10 years. I would have loved it to be five years of chaos. So I think that is so good and I just truly hope people hear this more and hear you and what you're offering and what you're giving, because this is exactly what they need. Now, in regards to your business model, I would love to learn what is it Like? How have you structured your company and how does it allow to grow without burning out and still delivering real transformation for your venue? Because this is part of the Make Money series. People don't realize business models are a thing, so we'll love to learn more about yours and how it helped you grow.

Heidi Thompson:

Yeah. So I definitely went into this business after running in-person events and realizing, okay, if I want more flexibility, I'm going to have to build some sort of business that isn't location dependent. So that was a big component of it for me, especially because I was living in the UK at the time and then I've since moved back to the US. Nothing happened in my business because it's set up to where it doesn't matter. Everything I do is flexible. I can do it from anywhere in the world. So that was a really big priority of mine going in and I have done some like traditional coaching. But the model I've really landed in is a membership structure where I have my main offer is my membership the Wedding Business Collective and it's where I bring together all of my education, all of my courses and also the coaching, the support component, because I was finding that coaching clients needed the education, education clients needed the coaching. They really just kind of needed to live together in one place.

Heidi Thompson:

So I run that membership. It is very it doesn't require me to show up live a ton. We have live sessions, you know, during the month, but you know it's not like I'm having to show up live every single day. So it does afford me a lot of flexibility in my time, which I absolutely love. And because I have that priority of flexibility, it also comes through in the membership. So I've been able to work with people from around the world because we're not always meeting, you know, face to face at the same time to where I would be excluding half the planet because of time zones. So having it be more of an online platform has really made it possible to have it as time zone agnostic as possible for people.

Heidi Thompson:

And then, on top of the membership, I run two summits per year and those are week long conference events, fully online.

Heidi Thompson:

And again, it allows for a lot of flexibility. It allows for a lot of freedom because, yes, there's a lot that has to get done to put those together, but I'm not tied super specifically to like a date and time. You know, if I want to work on it at 11 PM, like I can, that's fine and that is a priority of mine. And how I like to work is to have that level of flexibility and how I use my time and when I set up time for work versus time off, because I don't know what it is, but if I get too strict about that, I will rebel against myself. I will be like I don't want to take today off or I don't want to work today. I have to give myself a little bit of flexibility, a little bit of wiggle room to be like, yeah, today's my Saturday and then I'm going to move this stuff to this day because that's just how it works for me in my brain.

Nikisha King:

Got it, got it and so good to share, because people I know there's a good amount of creatives out there that if they work on a Saturday there's sometimes there's guilt, yeah, if they don't work on a Saturday sometimes there's guilt If they don't work on a Saturday.

Nikisha King:

sometimes there's guilt and I'm talking about people who might not be planners doing an event and for planners doing an event on the weekends, maybe their Monday is their Saturday and as we are entrepreneurs, we get to decide that, but there shouldn't be guilt with it. You know what I mean. If you're in the middle of the week and it's like Thursday and that's your Saturday, guess what? There are people in the world who go to nine to five and Thursdays are their Saturdays. It's okay and it's not something about feeling guilty because you're not working and everyone else is. So that was a really clear and like that's so good to share because we always, as entrepreneurs, make something bigger than it is.

Heidi Thompson:

Oh my God, yeah, you have to turn it into this whole ordeal, or it's like not part of entrepreneurship, right?

Nikisha King:

Yes, that's where the hustle culture, that's where everything comes from, and sometimes we just got to learn that if someone says something sometimes it's not for us. We just got to learn that if someone says something sometimes it's not for us. But if you find your people who get you and you're in that community and they help you see and understand it, then you have to understand that might work for you and they help you see why it works for you to learn how to accept it. Because it's all in the mind, it's all the story that we keep telling ourselves as entrepreneurs. So thank you for sharing that. I appreciate it, especially your business model and I think for you when I hear you speak about it, one of your values is having time to travel, to locate and still being able to show up. So you've built a business in that model that supports you. So your business doesn't. That supports you. So your business doesn't drain you, burn you out, but it uplifts you. It helps you to be who you are and support you where you are at.

Heidi Thompson:

Yeah, and that I mean just from working, you know, corporate jobs, from working a business that required a lot from me, in a certain place, at a certain time, I just felt myself being like I want to do that, so I'm just not.

Nikisha King:

I'm going to ask you a question Do you have any corporate job experience that you lasted a short period of time because you knew that it was all hell and it's not aligned with you at all? Do you have any of those moments?

Heidi Thompson:

I have multiple. I definitely. I've been fired a few times because I'm just like this.

Nikisha King:

Sometimes, when people get fired, I don't think it's like they're not sure how to do it. I think sometimes they're just like I'm done with this.

Heidi Thompson:

Yeah, like this is dumb, I'm not doing it. No, there was a company I worked with that like because it was really weird, we were working really closely with Sony and because of that, like the Korean work culture started to bleed in and I was like, uh-uh, no, I am not working these ridiculous hours, I'm not doing this. Like, this is not going to happen, especially because it's like it's just so much of it is just like and I think the thing that always bothered me was like this really doesn't need to get done.

Heidi Thompson:

And it's the thing that comes through in my business of like we, you don't need to do that, there's a better way to do this. And that's the thing that always irritated me in corporate is like, why are we spending all of this time on this thing? That like does not matter, it changes nothing.

Nikisha King:

Got. You See, everyone, it all stems from somewhere your habits, the way you want to grow your business it all stems from somewhere. And I always tell people I'm always curious where does it come from? I know it's part you, but there's experiences we may have in our past that we're like nope, I am not building a business that's going to look like that. I'm not going to do this. So good, so good. I love getting to know Heidi. By the way, my audience I'm like me and Heidi have worked together, but we've never had this in-depth relationship where we had these conversations, so I'm happy it unfolds here and then we get to know her together. Now, in regards to working with your clients, I would love to know how do you guide them in making money that's aligned and sustainable and doesn't make them feel like they're selling their soul?

Heidi Thompson:

Oh, that's good. So the way we put their marketing plans together is to position them as kind of like a, you know, a conveniently placed bottle of ibuprofen when you have a headache, so that when someone who has this problem finds you, they're like oh my God, this is exactly what I need you. They're like oh my God, this is exactly what I need. And it goes from a selling sort of relationship to a no, this is what I want. Like you have the thing that I want, please. Like I'm so engaged, tell me all about it. How, how does it work? How do we work together? Like what, what? What are the packages? What is the process? And it shifts into in some ways, you know, customer led, because it's desire led. You know it's them getting the thing that they want. I'm not saying you should, like, you know, be hands off and let them run the process, because they're coming to you, because you're a professional and you have a process and you have a way of working. But when you position yourself as like that painkiller, you're like yeah, give it to me, this is exactly what I want, right? And then you know when we?

Heidi Thompson:

I think price transparency is important in most markets, in some of the higher end luxury it's a little bit different, but I would say most markets. I like to see people give some sort of ballpark, some sort of indication of what is this going to cost, so that when they get to that conversation they're not dropping what feels like a bomb on them because the expectation is already set. They wouldn't have gone into this conversation if they weren't okay with what you've already put forward. So we also work on making sure that you are qualifying them a little bit better, to make sure that not only do they really really want to work with you, but that they have an expectation of what this is going to cost. Because if you don't set that expectation, they're going to set their own expectation and you have no idea what they're setting that off of. And then that can feel really bad for them, because they're going into it thinking it's a $2,000 purchase and now it's a $10,000 purchase.

Heidi Thompson:

Now they may be able to afford the $10,000 purchase, but there's something weird that happens when our expectations don't align with reality. That just makes us uncomfortable and it's like, oh okay, well, that's not what I thought it was going to be, even if you have the money. It's like just this disconnect that happens and we feel like we've kind of had the rug pulled from under us. So I know nobody wants to give their clients that kind of experience. So I'm a big fan of at least giving some sort of indication whether that's a range, an example, a starting price and there's pros and cons for all of them, just so that by the time you get to that conversation of, okay, this is what it's going to look like, this is how we're going to work together, they're like 90% of the way there. So I really like to see so much of that selling happen from your marketing materials, from your website, from what they're seeing in that journey and convincing themselves, really selling themselves on.

Nikisha King:

No, this is the perfect fit for me so true, so true, and it and, like you said, it differs because I know I was in the higher end and if we put out numbers on, people would usually opt out because they don't understand the value of why it's there and they would compare us to the other stationers they may see. However, I believe if you're in an average space, it's always also about just your copy, like you mentioned.

Heidi Thompson:

Yeah, you can't just throw out a number, it has to be in context. Yeah, like why is it and like oh okay, after reading the service page, this feels like a great friend.

Nikisha King:

Like it matches. Just like how you said the expectation. If they could understand how you're transforming the experience for them, how you're solving that pain point you're the painkiller how you're doing that and then you tell them that number, they'll get it. And people sometimes get confused with telling people their value and transformation compared to the features.

Nikisha King:

So, what we're trying. We're not saying list all your features, the hours, the color schemes, not all of those things. I used to do it. I'm going to raise my hand, I'm going to let you guys know I am one of those people. I used to do it, but there were opportunities where I was in coaching containers and communities where I learned that wasn't speaking to my ideal client. So it makes complete sense Now. We spoke about a lot and I want to be able to kind of filter down and I will love for you to share for our wedding pros, like they might feeling stuck, unsure what we shared today. Then that little spark went off, which I love. But do you have three simple steps that they can take that will help them start getting clear on their messaging or their ideal client, so they can start speaking about the value rather than the features?

Heidi Thompson:

Yeah.

Heidi Thompson:

So the first thing and the way I like to talk about an ideal client is not as like this paper cutout of a person, I like to base it on an actual human being. So I'll give you the download that I use with my clients for asking your best clients specific questions to get the messaging that you need, because your messaging, as much as we feel like it should, cannot come entirely from your own head, because you are too disconnected from the position that your customer is in, where they're probably interacting with the wedding industry for the very first time. They don't know what any of this stuff means. It has been a long time since you've been in that position, so we need to get into, okay, what do they actually care about? What's really driving them? And then, once you have that, I would say number two, after asking them these questions, which I'll give you the download to put it in show notes is to make sure that, without needing to scroll on your homepage, someone can tell exactly what you do and who you do it for. So take that messaging that you got from talking to people why they said they hired you instead of someone else, of someone else, and if you are the photographer for camera shy couples who want bright, fun, bold wedding images, it should literally say that on the top of your website. You need to call that out, because you get five seconds or less when someone loads your website to decide either this is for me, and I'm going to continue reading, or this isn't for me and I'm going to click away. That decision happens fast, so we need to serve it up to people really, really quickly that, hey, this is what we're all about here.

Heidi Thompson:

If you're part of this, if you're in the club, cool, this is going to be something for you. If you're part of this, if you're in the club, cool, you know this is going to be something for you. If you're not, that's fine too, Because, look, if you want to be a client magnet, it has to work both ways. You have to attract and repel, and you're going to attract more people by being really, really clear about why they should work with you instead of someone else. So those two things. And then filter all of your marketing through that, and what I mean by that is when you're thinking about what to post on social media. Does it address the problem that you're trying to solve? I think that's a great question to ask yourself, and it's not just something random.

Nikisha King:

So true, so good. Heidi, I so appreciate you. Thank you for showing up for our community today, leading her way our listeners and sharing a wealth of knowledge how to make things easy, simple steps to get going, and this aligns perfectly. And, yes, I'll put your information in a show notes so our guests or our listeners can definitely grab that, and I know that I have a workshop coming up about your ideal client avatar, so I'm excited to share that and speak to them more about it in my community. So I thank you so much in every single way. I appreciate you.

Heidi Thompson:

Thank you so much for having me. It was such a great conversation.

Nikisha King:

Yes, and before you go, so they can audit like hear you, where can they find you? Where is the best place that they can find you?

Heidi Thompson:

Yeah, my website is evolveyourweddingbusinesscom. You'll also find my podcast there, and the best place to find me on social media is Instagram, where I'm Evolve your Wedding Business as well.

Nikisha King:

Perfect. Thank you so much. I appreciate it. Thank you, listeners, for showing up today. We appreciate and value your time, so make sure you go on a show notes, grab that wonderful gift Heidi has for you, and if you have any questions for her, you know where to find her on IG and I'll speak to you guys next week.

Speaker 1:

Thank you for joining us today on Leading Her Way. We loved having you with us. Remember each action you take, no matter how small, adds up to big results. If today's episode fired you up, hit subscribe for more insights and visit our resource hub, which is linked to the show notes. There you'll find tools to streamline, organize and grow your business. Keep moving forward and we'll be right here to cheer you on next week.

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Nikisha King-Hidalgo

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